Pay Attention

by Ron Potter

What are you willing to pay for?

Maybe it’s that nicer car or maybe just the nicer option package on the car you’ve already decided to buy.

Maybe it’s shopping at Whole Foods versus another grocery store.

Maybe it’s those concert tickets in the center stage seats.

There are certain things beyond our necessities that we’re willing to pay for. But why? That less expensive car still gets you from point A to point B. Sitting farther back at the concert may even provide better sound. So why do we pay for these items? Perceived value!

Image Source: 401(k), Creative Commons

Image Source: 401(k), Creative Commons

We’re willing part with our hard earned resources because our perception is that it will provide us with value that we appreciate.

Have you noticed that from our elementary school days, we’ve been told to pay attention! Why do we have to pay to give someone our attention? Because it takes focus, concentration, discipline, and, most importantly, there will be a value received for the price paid.

Therein lies the problem. If we don’t actually believe that we’ll learn something by paying attention or that the other person has nothing of value to offer, we’re not willing to pay. This relates closely to another blog I wrote about listening with the intent to understand. If we’re not willing to discipline ourselves to truly understand the other person or pay to give someone our attention then we’re exposing our own ego and arrogance.

When our ego and arrogance is the driving force behind our inability to understand another person or we’re not willing to pay the price of granting another person our attention, we’ve violated the first principle of great leadership: humility.

When great leaders are willing to work from a foundation of humility by offering to pay to give others their attention in order to truly understand the other person, they begin to create a culture that develops great teams that are able to grow together to generate a synergy that surpasses their own expectations.

Be willing to pay attention, you’ll be blown away by the value you’ll receive.

I think of doctors in clinical environments. I consider my cardiologist one of the best doctors I’ve ever had because while he is with me it seems that I’m the only thing that matters to him. Although I know he is paying a great price by giving me his attention and not being distracted by all of the commotion going on outside the room. I appreciate the price he pays.

Share with us about the time when someone paid the price to give you their attention.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.