Absurd!: Big Changes are Easier to Make Than Small Ones

by Ron Potter

I’m continuing my series on an in-depth look at a wonderful little book that’s twenty years old this year. The title is Management of the Absurd by Richard Farson. You may want to consider dropping back and reading the previous blog posts about ABSURD! I think it will put each new one in great context.

Farson starts this section by identifying C. Northcote Parkinson, author of the famed Parkinson’s law, as the godfather to the idea of management of the absurd! I guess if you were going to be the godfather of something, this would be a fun one. A couple of Parkinson’s famous quotes include:

  • Work expands to fill the time available.
  • The time a committee takes to discuss an item on the agenda is inversely proportional to the amount of money involved.

Good humor works because it contains a grain or foundation of truth.

He also includes one of my favorite quotes from Henry Kissinger, “The reason university faculty discussions and disputes are so time-consuming and acrimonious is that the stakes are so low.”

Big changes are easier to make than small ones. I’ve seen this at play a few times in my career. Farson is careful to point out that making a big change doesn’t necessarily make it appropriate to the strategy. It’s not just big but it’s big in the right direction. But, given a prudent decision process, it’s often easier to jump right into the big change than move forward with incremental changes.

A couple of places where I’ve observed this working well included the move of a corporate headquarters. There was a reasonable argument for moving to one of the corporations existing facilities and expanding as a cost saving argument. But, part of the reason (a big part) for moving the headquarters was to kick-start a new corporate culture. This had a better chance of happening with a move for everyone to an entirely new environment. Big cost but big impact.

People changes is another place where big changes can create change better than smaller changes. Sometimes it’s a complete reorganization. Sometimes it’s promoting someone who has consistently shown great promise or leadership but may be down the ladder on the org chart or in a completely different role. Probable the best HR professional I have worked with had been the Chief Operations Officer but was called on to fill the void of the HR role when health issues required a change. Bold and unexpected move.

Another people change is dealing with what Robert Quinn in his book Deep Change calls the Tyranny of Competence. This is when an individual is seen to have such a high level of competence in a certain role that no changes are made even when there seem to be numerous character or leadership deficiencies. In the few cases where I’ve worked with managers who made changes (usually asking the person to leave the company) it’s amazing how much competence and creativity came out of the organization that was no longer suppressed by the tyranny.

If a change is needed and has been well deliberated, consider making a bold move rather than incremental. Bold moves often have a better chance of success.

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